Swedish women have launched a campaign to go topless in local swimming pools.
The Bara Brost, also known as Bare Breast or Just Breasts, campaign began in the south of the country and already about 50 women have openly supported the campaign, campaigner Astrid Hellroth said, with another 15 now swimming topless in local pools to spread their message.
"Our aim is to start a debate about the unwritten social and cultural rules that sexualise and discriminate against the female body," said Hellroth, a 21-year-old student. "It's important that women have the same rights as men."
"It's important that women have the same rights as men," said another campaigner, 22-year-old Ragnhild Karlsson. "When you say we are more attractive topless, we say men should not be able to abuse women because they are topless."
The movement began as two young women left their bikini tops in the dressing room in September. When the lifeguard at the leisure centre challenged them they refused to cover up and were told to leave the premises.
Frustrated with the 'double standards', the women decided to begin the movement of change on the 'prevailing manners and customs'.
Give the Swedish women their rights -- let them go swimming topless or even naked!
The movement has made up some ground as a swimming pool in northern Sweden has said it will allow women to go topless.
The decision by the pool is the first real victory for the group.
22-year-old Ragnhild Karlsson welcomed the decision and said: "The only sensible thing is to have the same rule for men as for women. If women can't be without a top, then men shouldn't get away with it either."
And just incase you need some convincing: