New Ice Cucumber Flavoured Pepsi Selling In Japan

Japanese are staying as cool as a cucumber this summer with 'Pepsi Ice Cucumber' � a new soda based on the crisp green gourd.

The soft drink hit stores in Japan this week. The soft drink maker say it doesn't actually have any cucumber in it � but has been artificially flavored to resemble "the refreshing taste of a fresh cucumber".

"We wanted a flavor that makes people think of keeping cool in the summer heat", said a spokeswoman. "We thought the cucumber was just perfect".

She said initial sales showed it was doing well and it aimed to sell 200,000 cases over the next three months.

Pepsi trails behind industry leaders Coca Cola Company, with about 15 percent of the Japanese cola market, and also faces stiff competition from popular non-fizzy bottled drinks like green tea.

The mint-colored soda is on sale just for the summer and only in Japan.

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