Food Wrapped In McDonald's Packaging 'Six Times Tastier'

According to a new study, Children find food in McDonald's packaging up to six times more tasty than the identical snacks in plain wrappers.

The study, designed to test the power of advertising, shows that boys and girls as young as three found food tastier when they thought it was made by a big brand. And it's not just junk food, some youngsters even found milk and carrots tastier when they believed it was from McDonald's.

The research was carried out by Stanford University. During the study, the researchers asked children aged between three and five to rate five foods for tastiness.

Each child was given two samples of each food, one in McDonald's packaging and one in plain wrapping. The "McDonald's fries" were said to be tastiest by six times as many children as those in the plain packaging - even though the samples were identical.

With further research, they found that the link was strongest among children who ate fast food more often and those with more than one TV set at home - showing the power of advertising to kids.

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