Marks & Spencer in the UK has been forced to defend its $5 surcharge on bras above a DD cup after outrage from big-busted women.
The firm says that the surcharge is justified because bigger bras require "more specialist work" but campaigners against the so-called "tit-tax" say that the pricing is discriminating against the more well-endowed and point out that the other items of clothing, such as T-shirts and trousers, are the same price regardless of size.
One such woman has setup a group called 'Busts 4 Justice' for women against the move and says: "Britain boasts of its fairness, and M&S boasts of its absolute Britishness. Busts 4 Justice argue that the price equality that rules our outer-garments should apply to our undergarments too."
"Busty ladies, and anyone else with a vested interest in busty ladies, in fact anyone with a vested interest in simple justice, join forces to end this blatant discrimination. For too long now, M&S have got away with this criminally unfair tit-tax."
However, even with the protest, the store doesn't think it will reverse the surcharge: "The customers have told us they are happy to pay a small premium of between $3 and $5 for the specialist work to ensure suitable level of support, innovation and technology that goes into the bras," says a spokesperson.
The store sells more than 40 bras a minute in the UK -- thats over 20 million a year!