'Burger King' Launches Meat-Scented Fragrance

Just in time for Christmas, a new body spray is being released from the people who brought you the flame-broiled whopper.

'Burger King' has launched, for a limited time, a perfume that gives men the chance to smell like their favourite meat.

'Flame', described by the fast food giant as "the scent of seduction with a hint of flame-broiled meat", will cost $3.99.

"The Whopper sandwich is America's favourite burger," the 'Burger King' website boasts.

"And flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat."

"Now you can set the mood, no matter what you're in the mood for."

Well, at least as long as that mood involves meat.

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