Bra Producers Upsize As Breasts Grow

A recent report that suggested Chinese women are growing larger breasts made headlines around China. But bra producers say this isn't news to them, adding they have been producing larger cup sizes for over a year.

One such company, Hong Kong-based Embry Group, began reacting to the trend last year by halting production of small-sized bras for some of its products. "We don't produce A-cups for some bras with larger chest circumference now as demand is low", said an official with Embry.

"At the same time, we increased production of C, D and E-cup products and also found sales booming", she said.

A saleswoman with another brand said she's surprised to find many women today under the age of 20 need bras with C, D or even E-cups. "It's so different from the past when most young women would wear A- or B-cup bras", she said.

A member with another company's research department said: "For a time we only made A and B-cup bras for many categories of products but now C-cups have become a major focus especially in big cities like Shanghai and Beijing".

While there are no numbers to prove breast are growing quicker in large cities than underdeveloped areas, people say they have noticed the trend.

The Beijing Institute of Clothing Technology released a report last week saying the average chest circumference of Chinese woman has hit 83.53 centimeters, up nearly 1cm from the early 1990s. The growth is credited to women taking part in sports and eating more.

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