Driving Alone? Try The 'Buddy on Demand'

He fits in a car's glove box, appears at a flick of a switch and when a woman has finished using him, she can just pull the plug and he deflates.

No, he's not a superhero. He's the "Buddy on Demand", a blow-up man launched by a company with the aim of making solo female motorists feel safe about driving at night.

The company, Sheilas' Wheels, says according to research 82 percent of women feel safer with someone sitting in the car beside them and nearly a half don't like driving alone in the dark.

"We're not saying that an inflatable man is the only answer but we do hope it will give women extra confidence and make journeys in the dark less fearful", said Jacky Brown, a spokeswoman for the creators.

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