Now Men Too Can Look Bigger With 'Wonderjock'

Australian underwear maker AussieBum is hoping that size really does matter and has launched its 'Wonderjock' for men who want to look bigger.

Since the launch seven days ago, the underwear maker says it has sold 50,000 pairs of the 'Wonderjock'.

Designer Sean Ashby says: "The design of the underwear, separates and lifts. The fabric cup protrudes everything out in front instead of down towards the ground. There is no padding, rings or strings".

Ashby says the idea was the result of feedback from customers who expressed an interest in looking bigger, just like women using the 'Wonderbra'.

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