Egg Shells The New Way To Advertise In Japan

What came first - the chicken or the ad?

In a new advertising campaign in Japan, one inch advertising stickers advertising instant noodles will be stuck on the shells of ordinary eggs.

"The chance of people taking the ads directly into their hands is very high this way", says a spokeswoman for the egg company.

They plan to sell over 3,000,000 of the ad laced eggs by the end of the month.

The ad campaign is the first of its kind in Japan - which is the world's largest per capita consumer of eggs.

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